How to Structure a Successful Initial Coin Offering?

Initial coin offerings (ICOs) are now all the rage in the startup funding sector. Since the beginning of the year, over $1.8 billion dollars were raised through this innovative new form of funding that involves the issuance of a new digital token to investors during a crowdsale, whose value acts as a proxy linked to the project’s future success. In that sense, ICOs are quite similar to stock IPOs, with the main difference being that digital tokens are not actual shares in the company, instead they only indirectly represent an investment in the project. Despite the boom in initial coin…...